Our ideology defines our unique way of doing things and why we exist as a company.
What we want to be
The best people in the world at maintaining heavy earthmoving equipment. Not just repairing machines but maintaining each and every machine better than anyone else on the planet.
Why it matters
Our purpose is to help our customers to get the most out of every piece of equipment. It’s what gives our work meaning every day.
We have five shared beliefs that guide the way we think and act at Force:
Refuse to be average
We’re obsessive about the standard of our work and take great pride in being the very best at what we do.
We outsmart the competition by challenging conventional thinking and are constantly looking for better, more efficient and more effective ways of operating.
We understand large earthmoving equipment, how to get the most out of it and how to maximise its impact on our customers’ businesses, better than anyone else in the world.
Give a damn
We go above and beyond to build enduring customer relationships, embracing the uniqueness of every project and delivering the best possible solution every time.
100% perseverance / 0 excuses. We never ever give up and we always follow through.